We run an Amazon Ads agency. Our buyers are strategists. They know when to push spend, when to pull back, when a launch needs a 24-hour window. What they don't need is an AI that second-guesses their decisions or eats a percentage of every client's ad spend.
We looked at the options. The major Amazon PPC suites all bundle dayparting with research tools, listing optimization, AI-driven bid management, product trackers: the full suite, at $500 to $3,000 a month, plus a percentage of every dollar you spend. Nobody sold just the piece we needed.
So we built it. Dayparting, budget rules, event rules, performance alerts. One tool, one flat price per account. No percentage of ad spend. No bundle you have to buy through. The execution layer for teams who already have strategy figured out.
We've kept building on the same principle since. Spend Alerts came out of running our own agency's accounts through it: every account gets a live baseline of its own normal spend, watching for spikes or drops automatically, no rule required.
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Alicia, Founder
TCN Group · Amazon Ads Agency