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Rule type 1 of 5 · Dayparting

Your buyers sleep. Your budget doesn't.

Off Hours is Amazon Ads dayparting software for Sponsored Products: it stops Amazon spending your daily budget into hours that have never converted. Dayparting rules pause the dead hours and reload the ones that earn. Set once, enforced every 15 minutes on every connected account.

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One campaign · rule off Overnight: spending

12AM6AM12PM6PM11PM

$212spent 12 to 6AM $9sales 12 to 6AM −4.2% ACoSwhen the rule is on

Setup time~90 seconds

Check frequencyEvery 15 minutes

Native in Amazon AdsNo. This is why we exist

Price$149/mo flat, per seller

1 The problem

Amazon Ads has no clock.

You've seen it in the hourly report: clicks at 2am, spend at 4am, nothing sold until 9. Amazon's console can't do anything about it. Campaigns run 24/7 by default, and there is no native hourly schedule.

1 to 6AM

The most common dead window. Clicks keep coming (bots, browsers, insomniacs) but conversion rates collapse while cost-per-click doesn't.

18% of spend

What one real six-hour dead window cost a 14-campaign account, for 2% of daily revenue. Every dead hour repeats 365 times a year.

0 native tools

Amazon's advertising console has no dayparting. If you want your campaigns to keep business hours, something else has to keep them.

12AM6AM12PM6PM12AM

Rule condition IF: time is between [your overnight floor] and [your morning threshold]
THEN: pause all active campaigns

2 How it works

Set it once. Off Hours holds it.

Connect your account

One OAuth handshake through the official Amazon Ads API. Off Hours reads your campaigns, portfolios, and hourly performance. Nothing is guessed.

Find your dead hours

Pull 30 days of hourly spend and sales. Most accounts find at least one stretch with real spend and no conversions. The exact hours vary by category.

Build the schedule

Pick campaigns or a whole portfolio, set the pause window in plain hours, save. No scripts, no third-party bidding tool, no spreadsheet macro.

You're done. Off Hours holds it.

Off Hours checks every 15 minutes and enforces the schedule: pause on time, resume on time, every day, whether or not anyone's watching.

Live · updates every 15 min

A dayparted week, as Off Hours sees it.

Overnight paused on weekdays, held later into the evening on weekends. This is what one active dayparting rule produces automatically.

Paused Low Active Strong Peak

3 Why Off Hours

Everyone offers dayparting. Nobody builds around it.

In most tools, hourly scheduling is one checkbox buried inside a bid-management suite priced off your ad spend. Off Hours starts at the schedule and builds the safety, layering, and watching around it.

Dayparting-first, not bolted on

This isn't a feature we added to a bidder. The schedule is the core of the product. Rules, alerts, and the activity log all assume the clock matters.

Flat price, not a cut of spend

$149/month per seller, whatever you spend. Tools priced as a percentage of ad spend earn more when you spend more. That incentive runs backwards.

Everything it does, it can undo

Every pause and every change is logged and reversible. Turn a rule off and your campaigns go back exactly as it found them. Your manual changes always win.

Enforced every 15 minutes

A schedule is only as good as its enforcement. Off Hours re-checks every connected account four times an hour, weekends and holidays included.

Layers with four more rule types

Dayparting decides when campaigns run. Budget, event, performance, and bid rules handle how much, what's special, what's wrong, and what each keyword is worth, without fighting each other.

A safety net under the schedule

Free spend alerts watch every connected account for spikes, drops, and drift, even the hours you never wrote a rule for.

How spend alerts work →

Layer it with budget rules.

Dayparting decides when campaigns run. Budget rules decide how much they spend once they're on. Most accounts run both.

See budget rules→

4 The alternative

What people do before Off Hours.

A manual toggle, a phone alarm, or nothing at all. None of them scale past a handful of campaigns.

Off Hours

Set once, enforced automatically

✓Runs every 15 minutes, weekends and holidays included
✓No missed windows because someone forgot or was asleep
✓Scales to every campaign and every connected Amazon account at once
✓Every action logged. You can read exactly what ran and when

Manual toggling

Someone has to remember, every day

✕Depends on a person being awake and logged in at the right hour
✕Weekends and holidays are the first thing that gets missed
✕Doesn't scale past a small handful of campaigns
✕No record of what actually ran when

5 Questions

Dayparting, answered.

What is dayparting in Amazon Ads?

Scheduling your Sponsored Products, Brands, or Display campaigns to run only during specific hours, based on when your products actually convert. Instead of running 24 hours regardless of performance, campaigns pause during historically dead hours and stay active during the hours that earn.

How do I set up dayparting on Amazon Ads?

Amazon's own advertising console has no native hourly scheduling. Campaigns run 24/7 by default. Off Hours connects through the official Amazon Ads API and lets you build an hour-by-hour schedule per campaign or portfolio in about five minutes, no scripts required.

How is Off Hours different from other dayparting tools?

Most tools that offer dayparting are bid-management suites where hourly scheduling is one buried checkbox, priced as a percentage of your ad spend. Off Hours is built dayparting-first at a flat $149/month per seller: schedules are enforced every 15 minutes, every change is logged and reversible, your manual changes always win, and free always-on spend alerts watch every connected account underneath the rules.

Will dayparting hurt my organic ranking or Best Seller status?

No. Organic rank is driven by actual sales velocity and relevance, not ad impression share. Pausing spend during genuinely dead hours doesn't touch either. If a window truly isn't converting, running ads there wasn't contributing to sales velocity in the first place.

How do I know which hours to pause?

Pull 30 days of hourly performance and look for windows with real spend and no sales. Most accounts find at least one dead stretch, commonly overnight, though the exact hours vary by category and audience. Off Hours surfaces this directly from your connected account.

Can I combine dayparting with budget or performance rules?

Yes, that's the common setup. Dayparting decides when a campaign runs, budget rules decide how much it can spend while it's on, performance rules watch for problems on top of both, and bid rules move individual keyword bids on their own results. All five rule types read the same account and don't conflict with each other by design.

Stop paying for the hours that don't sell.

Build your first dayparting rule in about 90 seconds. 14 days free, no credit card required.

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