Logging in to Amazon Ads is easy the first time. It gets confusing when a second marketplace appears, when a team member or agency needs access, or when a software tool asks to connect. Shared passwords, users with more access than they need, and old connections that nobody revoked are common in accounts of every size.

This guide explains how console access works for sellers and vendors, how to manage users and agencies, and how third-party tools should connect. Menu names in the console change from time to time, so the focus is on how access is structured rather than exact click paths.

Where to sign in

The Amazon Ads console is reached from the Amazon Ads website. Sellers generally sign in with their Seller Central credentials, which links the advertising account to the seller account. Vendors generally sign in with their Vendor Central credentials. Advertisers who do not sell on Amazon, such as some authors or brands using only certain ad types, may have a standalone advertising account. Seller Central versus Vendor Central ads covers how the two account types differ.

Use two-step verification on any login that can reach the console. An advertising account controls real spend, and a compromised login can run up costs quickly.

Accounts, marketplaces and switching between them

One seller account can have advertising set up in several marketplaces. Inside the console, each marketplace is a separate advertising profile with its own campaigns, budgets, currency and time zone. An account switcher lets you move between them.

Before changing anything, check which account and marketplace you are in. Editing the wrong marketplace is one of the most common console mistakes, especially for sellers active in several countries. Advertising in international marketplaces covers how each marketplace runs independently.

Giving team members access

Never share a single login. Invite each person as their own user, with the access level their role needs. Amazon offers different permission levels, from full administrative control down to view-only reporting access. Give the lowest level that lets someone do their job.

For sellers, advertising access may also depend on user permissions in Seller Central, where the account owner can control who can reach campaign management. If a team member can sign in but cannot see campaigns, permissions on the seller side are a common cause.

Review the user list every quarter. Remove anyone who has left the team or no longer needs access.

Contractors who help for a short project should have an end date from the start: give view-only access where possible, and put a reminder in the calendar to remove them when the work is done.

Giving an agency or freelancer access

Agencies should be added as users, not given the owner's credentials. Many agencies use a manager account, which links to multiple client advertising accounts and lets the agency work across them from one place while each client keeps ownership of their own account.

Agree on the access level in writing at the start. When the engagement ends, remove the agency's access the same day and check that any tools the agency connected are disconnected too. Managing multiple client accounts covers the agency side of this setup.

Keep a simple access record: who has access, at what level, since when, and why. For a small team it fits on one page. It makes quarterly reviews quick and makes offboarding a checklist rather than a search.

How software tools connect

Third-party PPC tools connect through the Amazon Ads API. The connection uses Amazon's own authorization page: you are sent to Amazon, you sign in there, and you approve the tool's access to specific advertising accounts. The tool never sees your password.

Before approving, check which accounts and marketplaces you are granting. After connecting, confirm the tool logs every change it makes. If you stop using a tool, revoke its access from your Amazon account settings rather than just cancelling the subscription. An unused connection with write access is a risk with no benefit.

Common access problems and fixes

Signed in but no campaigns visible: you may be in the wrong account or marketplace, or the user lacks campaign permissions. Check the account switcher, then permissions.

Cannot invite a user: you may not have administrative access. Ask the account owner to send the invite or raise your level.

A tool shows a connection error: authorization may have expired or been revoked. Reconnect through the tool's settings, which sends you back through Amazon's authorization page.

An agency still has access after leaving: remove the user and, if they used a manager account, unlink your advertising account from it.

If none of these fixes work, check that the account itself is in good standing. Advertising can be limited if the seller account has a payment issue or an account health problem, and the fix then sits in Seller Central or Vendor Central rather than in the console.

Once you are in

Access is the first step. Once the right people have the right permissions, the console itself is where campaigns, reports and settings live. The console walkthrough covers the main areas, and the campaign manager guide covers the day-to-day screens in more detail.

Frequently asked questions

How do I log in to the Amazon Advertising console?

Go to the Amazon Ads site and sign in. Sellers usually sign in with the same credentials they use for Seller Central, and vendors with their Vendor Central credentials. Once inside, choose the account and marketplace you want to work in.

How do I give an agency or freelancer access to my Amazon ads?

Invite them as a user on your advertising account with the access level they need, rather than sharing your own login. Agencies that manage several clients often use a manager account that links to each client's advertising account. Remove access when the work ends.

Is it safe to connect PPC software to my Amazon Ads account?

Reputable tools connect through Amazon's official authorization flow, where you sign in on Amazon's own page and approve access. You never give the tool your password. Check what the tool can change, keep a change log, and revoke access if you stop using it.

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