Every night, Amazon keeps spending your daily budget into hours that have never converted. Dayparting rules pause the dead hours and reload the ones that earn. Set once, enforced every 15 minutes, forever.
You've seen it in the hourly report: clicks at 2am, spend at 4am, nothing sold until 9. Amazon's console can't do anything about it. Campaigns run 24/7 by default, and there is no native hourly schedule.
The most common dead window. Clicks keep coming (bots, browsers, insomniacs) but conversion rates collapse while cost-per-click doesn't.
What one real six-hour dead window cost a 14-campaign account, for 2% of daily revenue. Every dead hour repeats 365 times a year.
Amazon's advertising console has no dayparting. If you want your campaigns to keep business hours, something else has to keep them.
One OAuth handshake through the official Amazon Ads API. Off Hours reads your campaigns, portfolios, and hourly performance. Nothing is guessed.
Pull 30 days of hourly spend and sales. Most accounts find at least one stretch with real spend and no conversions. The exact hours vary by category.
Pick campaigns or a whole portfolio, set the pause window in plain hours, save. No scripts, no third-party bidding tool, no spreadsheet macro.
Off Hours checks every 15 minutes and enforces the schedule: pause on time, resume on time, every day, whether or not anyone's watching.
Overnight paused on weekdays, held later into the evening on weekends. This is what one active dayparting rule produces automatically.
In most tools, hourly scheduling is one checkbox buried inside a bid-management suite priced off your ad spend. Off Hours starts at the schedule and builds the safety, layering, and watching around it.
This isn't a feature we added to a bidder. The schedule is the core of the product. Rules, alerts, and the activity log all assume the clock matters.
$149/month per seller, whatever you spend. Tools priced as a percentage of ad spend earn more when you spend more. That incentive runs backwards.
Every pause and every change is logged and reversible. Turn a rule off and your campaigns go back exactly as it found them. Your manual changes always win.
A schedule is only as good as its enforcement. Off Hours re-checks every connected account four times an hour, weekends and holidays included.
Dayparting decides when campaigns run. Budget, event, and performance rules handle how much, what's special, and what's wrong, without fighting each other.
Free spend alerts watch every connected account for spikes, drops, and drift, even the hours you never wrote a rule for.
How spend alerts work →Dayparting decides when campaigns run. Budget rules decide how much they spend once they're on. Most accounts run both.
A manual toggle, a phone alarm, or nothing at all. None of them scale past a handful of campaigns.
Scheduling your Sponsored Products, Brands, or Display campaigns to run only during specific hours, based on when your products actually convert. Instead of running 24 hours regardless of performance, campaigns pause during historically dead hours and stay active during the hours that earn.
Amazon's own advertising console has no native hourly scheduling. Campaigns run 24/7 by default. Off Hours connects through the official Amazon Ads API and lets you build an hour-by-hour schedule per campaign or portfolio in about five minutes, no scripts required.
Most tools that offer dayparting are bid-management suites where hourly scheduling is one buried checkbox, priced as a percentage of your ad spend. Off Hours is built dayparting-first at a flat $149/month per seller: schedules are enforced every 15 minutes, every change is logged and reversible, your manual changes always win, and free always-on spend alerts watch every connected account underneath the rules.
No. Organic rank is driven by actual sales velocity and relevance, not ad impression share. Pausing spend during genuinely dead hours doesn't touch either. If a window truly isn't converting, running ads there wasn't contributing to sales velocity in the first place.
Pull 30 days of hourly performance and look for windows with real spend and no sales. Most accounts find at least one dead stretch, commonly overnight, though the exact hours vary by category and audience. Off Hours surfaces this directly from your connected account.
Yes, that's the common setup. Dayparting decides when a campaign runs, budget rules decide how much it can spend while it's on, and performance rules watch for problems on top of both. All four rule types read the same account and don't conflict with each other by design.
Build your first dayparting rule in about 90 seconds. 14 days free, no credit card required.
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